The buzz around mobile apps is getting even louder. So, every business should hurry and get a mobile app developed. Am I right?

There has always been this fuss around which is better between mobile apps and mobile websites for your business.

A mobile website is mainly a smaller version of a normal/native website that’s optimised for the smaller display area that’s typical of feature phones or smartphones. A mobile website is generally accessed via a browser application on your handset While mobile apps are basically small applications that can be downloaded and run on a feature phone or smartphone. An app will run locally on a handset and might not need web access to update and refresh the content.

If you are planning to establish a mobile presence for your business, one of the things to consider is if you want to create a mobile application for users to download or a mobile website, or possibly both. Mobile websites and apps can look very similar at a peek. Before you can weigh the benefits of a mobile website against a mobile app, it is important to understand the basic variances between the two, this is because both mobile apps and mobile websites can be accessed via handheld devices such as smartphones and tablets. Deciding which best suit your business will depend on some factors, which include target audiences, budget, intended purpose and required features. Continue Reading