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About 10 years ago it was necessary for all businesses to have an Internet presence, and then as social media kicked into high gear with Facebook, Twitter, Instagram and YouTube leading the way, today, it is now mandatory for all businesses to have a mobile presence.

Consider the following stats put together by the guys at Super Monitoring (www.supermonitoring.com/blog/state-of-mobile-2013/):

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week
  • Mobile ads discovery
    • 54% via apps
    • 40% on a search enging
    • 27% on a retailer website
    • 23% on a video website
  • Mobile ads influence
    • 75% introducing to something new
    • 45% influencing in-store purchase
    • 46% influencing to buy via mobile
mobile-phones-696x449

  • After seeing mobile ads
    • 80% downloading an app
    • 67% visiting the website of the advertiser
    • 53% visiting the store/retailer/business
    • 45% locating the advertiser on the map
    • 37% calling the advertiser
And if that does not give you good reasons to get an app for your business or yourself, scroll through the following, to see more reasons and a few case studies.

3 Reasons Your Business Needs An App

3 Reasons Why Your Business Needs A Mobile App Courtesy of http://www.mobilecommercedaily.com/
1 65% of users said they used their mobile device to find a business to make an in-store purchase
2 74% of online retailers have already, or are currently, developing a mobile strategy
3 Mobile retail marketing is predicted to rake in $15 billion in 2012, a 50 percent growth from 2011, according to a study from Juniper Research.

Investing In A Mobile App Can Increase Revenue

According to an ABI Research survey of US consumers, respondents who said they had downloaded a retailer-branded app said…

  • Consumers had visited the store more often – plus 45.8%
  • Bought more of the store’s products and services – plus 40.4%
  • Told a friend about their shopping experience – plus 35.8%
  • Encourage friends to visit the store – plus 30.8%

Mobile Apps Have Daily Users

  • Of those who have downloaded apps, nearly 2 in 3 said they use their apps daily, and 1 in 4 use their apps for more than 30 minutes per day
  • According to a recent study by Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, 80% of mobile time is spent on apps
  • The average smartphone user currently has about 41 apps downloaded in their smartphone. That is up 28% from last years app average

Consumers Are More Likely To Make A Purchase If You Have An App

  • 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months – Source: https://www.internetretailer.com/
  • By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global e-commerce turnover – Source: https://www.abiresearch.com/
  • Consumers are 51% more likely to purchase from retailers that have mobile-specific websites – Source: https://luthresearch.com/
  • 79% of smartphone users found it useful to download mobile coupons to their phones – Source: https://www.internetretailer.com/

  • Case Studies
Case Studies of various companies and businesses that have incorporated mobile apps in their business marketing and daily use.
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  • 1. Gertler Law Firm
     
    IERE_Lawyer-Case-Study-firstScreen

    Gertler Law Firm is a leading law firm in New Orleans, representing personal injury cases and lawsuits. It is listed as “Best Law Firms in the New Orleans Metropolitan Area” for Personal Injury Litigation and Product Liability Litigation by the Best Lawyers publication and U.S. News & World Report in 2010.

    Since going mobile, Gertler Law Firm clients now have a plethora of legal services at their fingertips. Gertler Law Firm couldn’t be happier with client response, reporting rave reviews of the app’s overall ease of use and dynamic useful content.

    "Wow! I can’t believe what a positive response we’ve received from our new app... our clients are egger to interact with us with consultation setups and instant messaging. Our clients are reporting an overall ease of use from their android to their iPad. We couldn’t be happier!"
    PARTNER, GERTLER LAW FIRM

    Gertler Law Firm - New Orleans, LA - (Category: Lawyers)

    Platforms

    Android

    iPhone

    HTML5

    App Features

    GPS Location
    Contact Info

    Business Info
    Fan Wall

    Blog Integration
    Mailing List

     

    Mobile App's Impact on Business

    IERE_Lawyer-Case-Study-31

    Increase in consultations.

    IERE_Lawyer-Case-Study-28

    Increase in billable hours sent through email, using app.

    Business Awareness

    increase-social-media1

    Increase brand awareness through social media connections and YouTube hits.

     

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  • 2. CSU Chico WREC
     
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    CSU Chico WREC (Wildcat Recreation Center), located on the campus of Chico State University is the go-to place for Chico State students to get fit and have fun. Housing a vast array of weight equipment, 3-story climbing wall, basketball court and video/mp3 outfitted cardio machines, the WREC infuses fun and fitness.

    The CSU Chico WREC App is now available in mobile app form. CSU Chico WREC mobile app highlights a power-packed assortment of features and convenience for its users. Users of the app are reporting an overall ease of use and seamless integration of social media.

    "Way beyond our expectations! This app just rocks. It has everything our members are looking for... loyalty check-ins, class registration & scheduling, social integration ... it has it all!"
    MARKETING DEPARTMENT, CSU CHICO WREC

    CSU Chico Wildcat Recreation Center - Chico, CA - (Category: Fitness)

    Platforms

    Android

    iPhone

    HTML5

    App Features

    GPS Directions
    Event Listings
    Business Info

    GPS Coupons
    Fan Wall
    Mailing List

    Image Gallery
    Email Photo
    One-Touch Calling

     

    Mobile App's Impact on Business

    IERE_Gym-Case-Study-33

    Increase in member attendance.

    IERE_Gym-Case-Study-23

    Increase in new member registration.

    Business Awareness

    IERE_Gym-Case-Study-36

    Increase in social connections.

     

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  • 3. The Lost Group
     
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    Since developing their first mobile app, The Lost group has embraced the mobile frontier offering its users access to menus on the go, instant coupons and happy hour push notifications, cocktail recipes and social integration.

    "Great mobile app ... menu, events, bookings, blog, hours … we deliver the deliciousness and the app delivers everything else!"
    SAM, DIRECTOR OF MARKETING, THE LOST GROUP

    The Lost Group - London, UK - (Category: Bar & Restaurant)

    Platforms

    Android

    iPhone

    HTML5

    App Features

    Event Listings
    GPS Directions
    Tell-A-Friend

    Image Gallery
    Book-A-Table
    SoundCloud

    Blog Integration
    Business Info

     

    Social Media Infusion

    IERE_Bar-Case-Study-26

    Increase in social media connections.

    Instant Response

    IERE_Bar-Case-Study-34

    Increased response from event push notifications.

     

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