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In an era where mobile devices have become a prominent feature of the society, businesses now have the potential to connect with customers through a wide variety of channels. If you’re a business owner in search of a new and ground-breaking tactic to help you stay connected and keep customers engaged with your business, then mobile marketing may be the resolution.
One of the most effective means of mobile marketing in this present high-tech generation is the use of mobile applications. A mobile application can be offered to customers in order to make doing business with your company simplified. It has been said that over 90% of mobile device owners have their device in arms’ reach 24/7 so it has become imperative as a business owner to reach out to their customers also on a 24/7 basis.
Research have shown that mobile applications offer a boundless level of connectivity between companies and consumers, as customers or clients who download a company mobile apps are able to connect with such company via other platforms, like social media.
Other studies have revealed that a responsive and appealing mobile application has the potential to encourage over 84% of people to download it within an hour and very few marketing mediums can establish such a swift connection with a target audience.
The rise in the usage of mobile devices has led to an increase in the creation of mobile apps. More than a million apps are available for download and for sale through mobile software various distribution platforms such as the Google Play Store, Apple App Store, BlackBerry App World and Windows Phone Marketplace.
An app doesn’t sell itself or sell your business. You will need a plan to get your app to its target audience. You have to make sure that all your other marketing tools, including your website and social media presence, invite people to download your app. You should promote your app widely in all your marketing and customer contacts and also consider mobile advertising for your app. Thereby letting people know that your brand has something beneficial and worthwhile to offer them!
A mobile app is suitable for business growth as it allows you to communicate on a personal basis with individual customers or groups and it enables you to swiftly distribute information to many people.
It is important to keep updating the content of mobile applications regularly. If users see that you give them factual information and always keep in touch, they’ll certainly return to your app again and again.
Also it is essential to integrating social features into your mobile application. Features like “Share to Facebook”, “Tell a friend”, “Tweet it”, etc. speak highly of your mobile application and provide a link where potential customers can learn more about your business.
In today’s competitive marketplace, businesses need to meditate out-of-the-box and embrace this new tech-advancement which can help their business sky-rocket to the next level.
Come have a chat with IERE about how we can help promote your business and/or you through a mobile app today.